THE TEAM
Mason Ho
Harry Bryant
Mikey Wright
Milla Coco Brown
Dion Agius
Hughie Vaughn
Noa Dene
Parker Coffin
Holly Hawn
Rolando "Rolo" Montes
Bennie Howard
Welcome to the ritual
Ritual Vision is a surf-rooted eyewear brand built by surfers, creatives and filmmakers. Designed in Australia, the collection combines high-quality lenses, durable frames and recycled materials — without the premium price tag.
Ritual Vision exists to support surf culture and the people who drive it forward. With a focus on function, sustainability and authentic design, the brand offers eyewear that works in and out of the water, for a new generation raised on surf, skate and youth culture.
We’re here to do things differently — prioritising product, community and culture over unnecessary mark-ups, while keeping the brand accessible and relevant worldwide
A small selection of the range
For those that want to know more
Multi-column
The vision
With surfing at its core, Ritual Vision is inspired by surf films and photography from the past — digging into the golden years of surf culture, when individuality ran free.
We’re driven by the people who do things their own way: surfers, creatives and filmmakers pushing boundaries and creating what’s next. Over time, Ritual brings that energy together into eyewear built to be worn hard — functional, sustainable-minded, and accessible in price.
Dion Agius - creative direction
Ritual Vision’s creative direction is led by Dion Agius — professional surfer, filmmaker, photographer and brand builder with 20+ years in surf culture and extensive experience in eyewear design and marketing.
Dion brings the worlds of surfing, film and product together to keep Ritual Vision raw, functional and culturally grounded — and to drive the brand’s creative projects forward.
Recognised by the surf community
Winner: Stab x ASI Disruptor Brand of the Year 2025
Front Trading
Front Trading is a European distributor focused on surf and snowsports culture. We work closely with independent retailers across the EU, supporting brands with sales, logistics and hands-on market knowledge. Our approach is simple: long-term partnerships, clear communication and brands we genuinely believe in.
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