FRONT TRADING x SUNOVA SURFBOARDS

We are proud and excited to announce that we can now bring SUNOVA Surfboards to the European surf scene.

SUNOVA makes high-end premium surfboards and was founded in 1976 in Western Australia by the iconic and legendary shaper
Bert Burger.

Bert is the inventor of the parabolic rail that is now adopted by all major surfboard brands. He was also one of the first shapers to design, innovate, and build surfboards with sandwich constructions.

With all of this experience, he co-founded Firewire Surfboards and is the man behind the creation of Firewire’s technology and surfboard design. For which he received the Shaper of the Year award as well.

Now, all of his passion for innovation, design, and shaping is focused on SUNOVA surfboards.

SUNOVA’S MISSION IS SIMPLY

“To create the best products possible without compromise to achieve
performance, durability, and the lightest weight!”

3 CONSTRUCTIONS

To start, we have selected an extraordinary range of surfboards that we believe will get the stoke among European surfers to an all-time high. We’ve chosen to focus on the following three main constructions for now.

Balsaflex: SUNOVA’s original construction. It’s the primary construction for all boards 8ft and over. Some key features are; a lightweight EPS core, parabolic balsa rail, balsa skin sandwich, bio-epoxy resin, and solid balsa nose and tail blocks. Balsaflex boards are functional and forward-thinking.

Morphlex: SUNOVA’s premium performance construction. Developed over the last 5 years, from the ever-persistent pursuit of perfect performance. It’s the primary construction for boards under 8ft. Some key features are; a lightweight EPS core, parabolic balsa/composite rail, balsa skin sandwich, bio-epoxy resin, and solid balsa/composite nose and tail blocks. Morphlex boards have more spring and return when under load, giving you a positive “more flexible” flex pattern.

C2TR3Tec: SUNOVA’s newest surfboard construction. It was imagined and created to bring great value for money, with a high-end construction. It is available for all surfboards. Some key features are; a lightweight EPS core, parabolic carbon fiber rail, sustainably sourced Paulownia wood, and bio-epoxy resin. C2TR3Tec boards are functional and forward-thinking.

2 MAIN LAYUP TYPES

We’ve selected two main layup types for our range:

Standard: Standard weight boards are what is to be believed to be the perfect nexus between weight and strength. They are still very lightweight in comparison to boards of comparable strength and they will stand the test of time. The right layup choice for most of the market.

Team: Team is on the lighter side of standard. It is the choice of many advanced surfers as they are generally pretty hard on their boards, but also require more performance than the standard layup.

It is interesting to mention here that we’ve ordered a couple of boards in other layups as well to get an idea of the full range of SUNOVA’s layup options. The full range varies from Vapour Light, which is the choice of many top-level athletes, all the way to Bomb Proof, surfed by big wave surfers like Sebastian Steudtner.

OUR RANGE

For our first range, we made a beautiful selection of models ranging from a high-performance shortboard to a traditional longboard and everything in between. Of course, we’ve added a couple of best-sellers like the Moonfish, the 8Ball, the Evolve, the Soul, the Pro, and the Pro T3.

But we’ve also managed to bring the highly anticipated Christian Fletcher models; the Loose Juice, the Doheny, and the Moon Tail. Furthermore, we’ve looked at the European surf and selected a couple of exciting models that we think will be received well such as the Torperdo, the Clone, the Dynamo, the Tanker, the Oldy and what to think of the Long Gun?!

VIEW ALL SUNOVA SURFBOARDS

HOW DO I GET THESE BOARDS IN MY SHOP?

Simply place an order in our online B2B and we’ll send you these boards as soon as possible.

DO YOU HAVE ANY DEMO BOARDS?

Yes, we have a limited amount of demo boards available for our premium customers. Contact us at info@fronttrading.com if you would like to see these boards in our showroom, or if you would like a demo board in your shop.

WHY SUNOVA SURFBOARDS?

SUNOVA Surfboards are the creme de la creme of surfboard shape, design, and technology innovation. They are the absolute pinnacle of high-end premium surfboards and there isn’t a comparable product on the market to date. Yes, Firewire surfboards show some resemblance to SUNOVA because Bert developed their technology back in the day, but since then SUNOVA has developed and innovated so much more that they now use the unofficial slogan “SUNOVA Surfboards are like Firewire on steroids”.

Another very strong upside for SUNOVA is that they create everything in their own factory from start to finish according to the LEAN Manufacturing or TPS (the Toyota Production System) principle. This means they control 100% of the process step by step and have attracted some of the most skilled employees in the industry.

Fully transparent!

MORE TO COME

There are many more things to come from SUNOVA Surfboards in the near future. One of the things we’re looking forward to are the other
Tom Carroll models. We managed to get our hands on an early release of the Bud and have added a sneak peek preview down below.

We can also tell you already that there is a Bruce Irons model coming…

Please let us know if there’s anything in particular that you are interested in from SUNOVA Surfboards. We would love to hear your feedback and see how we can incorporate that into the next range.

WHY FRONT TRADING?

We have over 15 years of experience in the distribution of surfboards and hardware across Europe. We pride ourselves on always having a healthy stock so we’re able to supply our retail partners swiftly.

You can use our professional B2B to place your orders, but this is also where you can find extensive product descriptions and other (downloadable) content. Furthermore, we can support you with marketing content.

We also possess several channels through which we can communicate directly with the consumer. This should all make it easier for you to generate sales.

We’re in this together!

VIEW ALL OF OUR SUNOVA SURFBOARDS
VISIT THE OFFICIAL SUNOVA WEBSITE FOR MUCH MORE INFO